使用与满足视角下社交网络用户行为研究综述:基于国外54篇实证研究文献的内容分析

Purpose/significance] Employing the uses and gratifications framework and using a mixed method, this study conducted a systematic review on user behavior of social networking service (SNS), aiming to provide a reference for related research in China. [Method/process] Following two-stage review methods by Webster and Watson, this study got 54 empirical studies. Furthermore, this study analyzed these articles and mainly focused on research topics, theoretical background, dependent and independent variables as well as the findings. [Result/conclusion] Results show that, researchers integrate multiple theories to develop research models to reveal SNS user behavior; in addition, factors related to cognitive needs, personal integrative needs and social integrative needs are the most explored to explain various SNS user behavior; moreover, factors related to affective needs and tension-release needs has attracted increasingly attention. Future studies could focus on the following research areas:the effects of different gratifications on SNS user behavior, SNS user behavior of different user types, and user behavior of SNS addiction.