健康行为改变不同阶段的信息框架效应概念模型研究

Purpose/significance] Framing effects have a universal influence on individual behavior change decision,while there are few studies on the influence of framing effects on the process of behavior change. In order to determine the practical value of frame effect in process of behavior change,this study further explores the generation of frame effect and its influence mechanism on all stages of behavior change. [Method/process] This study takes changes in health behavior as an example. In the behavior change situation based on the transtheoretical model, this study analyzes the mechanism of framing effect, determines the moderators and mediator of framing effects, and then discusses the influence of message framing on individual decision-making tendencies at different stages of change, and how such decision-making tendencies affect the process of behavioral change. [Result/conclusion] This study provides a scientific basis for improving the level of information intervention program of health behavior change and individual health management.