欠发达地区家用汽车消费状况的统计分析研究
onsumer Behavior Research On Underdeveloped Areas Of the Domestic Auto Market
中国的汽车市场在经历了\"井喷时期\"后,现在已经步入了理性增长阶段。根据国际上通用的\"R值理论\",我国将到达轿车大规模进入家庭的临界点。本文以淮安地区为例,通过对汽车消费者进行问卷调查,运用SPSS和EXCL统计软件,对样本数据进行分析,探讨影响淮安地区家用汽车消费的因素,并结合淮安地区的实际情况为企业提出相应的对策。
hina\'s auto market has experienced in the \"blow-out period\", has now entered the rational growth phase. According to international common \"R value theory\", China\'s large-scale car will reach the critical point into the family. Taking Huai\'an area for example, based on field surveys to collect the 138 valid questionnaires, and EXCL use SPSS statistical software, data on the frequency of sample analysis, cross-list analysis and regression analysis to explore impact of Huai\'an in the domestic automotive consumer behavior, and car manufacturers And dealers from various angles suggest.
张成虎、岳颖
交通运输经济
消费者行为家用汽车市场调查
consumer behaviorfamily carmarket survey
张成虎,岳颖.欠发达地区家用汽车消费状况的统计分析研究[EB/OL].(2010-05-19)[2025-08-18].http://www.paper.edu.cn/releasepaper/content/201005-427.点此复制
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