基于短视频平台的公共图书馆阅读推广模式探究

In 2018, short video sprang up. With the advantages of large user base, wide coverage, rapid spreading and novel form, short video made it possible for public libraries to use short video for reading promotion.This article analyzed the development of traditional reading promotion and introduced the advantage and status of reading promotion by short video.On the basis of this analysis,this article put forward the mode of reading promotion based on short video platform for public library,such as entering short video platform to guide different user,cooperating with influential cultural celebrities, media and publishing houses to promote reading,using short video platform to carry out online and offline reading promotion activities simultaneously and Strengthening the interaction with readers, in order to be helpful for reading promotion of public library to some extent.