图书馆借助新媒体传播科学文化的实践研究——以中国科学院文献情报中心“科学人讲坛”为例

Purpose/significance] This paper takes the orderly advancement of "Science Fellow Forum" in terms of "new media and scientific and cultural content" as the case study, discusses the specific applications of new media technologies in library-led science and culture communication, and tries to find the advantages and development direction of professional library-led science and culture communication work.[Method/process] Sorting out the lecture content, push channels and view data of "Science Fellow Forum", we analyzed the main factors which may influence the effect of scientific culture communication.[Result/conclusion] With characteristics such as promptness, flexibility and strong interaction, new media prove to be effective in promoting scientific and cultural communication. By combining a library's excellent service consciousness, plentiful collections, and scientific and humanistic spirit with the advantages of new media technologies, the scientific and cultural communication work with the library's own characteristics can greatly increase the public's interest in participation, shorten the distance between science and the public, and improve the effect of scientific and cultural communication.