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证券公司营销绩效评价指标体系构建

he Metrics System for Marketing Performance of Securities

中文摘要英文摘要

中国的证券市场起步较晚,证券公司的营销运作具有粗放型的特点,同时,也为了正确指引证券公司的绩效考核方向,有必要对证券公司进行科学的营销绩效考核。本文从证券公司的实际情况出发,定性指标与定量指标相结合,对证券公司的营销绩效评价指标体系进行构建。

hina's stock market started late, the operation of securities companies have extensive marketing features, and in order to properly guide the direction of performance assessment, so it is necessary for scientific securities companies marketing performance assessment. This article from the security company's actual situation, qualitative indicators and quantitative indicators of the combination of the securities company's marketing performance evaluation index system construction.

谭茂

财政、金融

证券营销营销绩效评价指标体系

securities marketingmarketing metricsindex system

谭茂.证券公司营销绩效评价指标体系构建[EB/OL].(2010-10-18)[2025-08-16].http://www.paper.edu.cn/releasepaper/content/201010-254.点此复制

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