大学生消费差异与消费心理的多维挖掘

With the multi-dimensional excavation of the consumption difference between college students and the consumption psychology of people\'s material living standard, the factors that impact the normal consumption of college students are also emerging. As a special social group, college students face the steady consumption demand every month, but there are problems such as lack of stable income, lack of independent economic sources, weak consumption consciousness and so on. In this paper, the method of sampling survey is used to investigate the monthly consumption of college students in Hubei University, and the multi-dimensional analysis of the differences in consumption and consumption psychology of college students is carried out by means of literature review, case analysis, t-test analysis and variance analysis.