葫芦岛游客满意度研究--期望差异分析

ourist satisfaction is one of the most important concerns impacts on the tourist's choice of the holiday destination, and one of the most investigated topics in the field of tourism about competitive advantage. This paper reports the findings of a study carried out to determine tourist satisfaction with the holiday destination Huludao, which has been selected as it presents a strong overlapping of both culturally as well as leisure and business motivated tourists. The method used in the current paper is consisted of a questionnaire distributed at scenic spots among 400 domestic tourists. Based on the expectation disconfirmation model, findings are analyzed and the implications are discussed, aiming at providing determinations and characteristics for the research of tourism competitiveness of Huludao in the future.