Research on the formation mechanism of online exhibition failure in the pre-epidemic era

Since the outbreak of the coronavirus epidemic, more and more art exhibitions have been presented in the form of online exhibitions.However, although online exhibitions have appeared with the help of virtual reality and other technologies before the outbreak, their advantages such as convenience and reproducibility have not enabled the online exhibitions to play the expected effect. In this paper, participatory observation and in-depth interview are adopted to analyze the observations and interviews at the exhibition site, and believes that although online exhibitions use technical means to reproduce the offline environment and exhibits, they are limited by the gathering in the offline environment. Perceptual factors such as "sense of ritual", sense of identity, and emotional interaction are difficult to be aroused by technical means, so they failed to play their due role in the pre-epidemic era.