葫芦岛市某大型商场顾客满意度测评研究

In order to know about customer satisfaction to a mall of Huludao, and improving its market competition as well as management level, using such the method as questionnaire, gray theory, and fuzzy comprehensive evaluation to evaluate its customer satisfaction. And the consequence shows as follows: To begin with, the customers are expressing their satisfaction with the current overall such as the goods setting up, store layout, popularity and traffic convenience degree. What's more, most of client sometimes complaint about the price of goods. The conclusion has the certain reference value and significance to enhance stores customer satisfaction.